My Mission and Values


I believe we can build a world that serves all humanity.

This is a world that would be environmentally sustainable, socially just, and emotionally rewarding for all.

Since every change begins with the individual, here is how I manage my choices.


Mission: Inspire respect for Nature.

If people had respect for Nature, they would conserve resources, avoid pollution, and adopt sustainable systems.

Purpose: Create a sustainable future for humanity.

Our future depends upon building a global economy based upon sustainable systems. There is no alternative if we want to survive.

Strategy: Take photos that show the extraordinary beauty in Nature.

I hope that showing people unexpected, uncommon views of the natural world will change their attitudes toward the environment.

Process: Use these photos in talks and articles.

My talks celebrate the beauty in Nature, teach a bit about birds, and show how our actions matter.

Snowy Egret, © Photo by Steve Kaye, in Mission & Values

Snowy Egret, Pacific Coast, California

Core Values – Principles

• Purpose – Work toward a vision with intentions and plans.
• Efficiency – Obtain maximum value for time and effort.
• Excellence – Exceed expectations.
• Optimal thinking – Seek solutions that create the most benefit for all.

• Integrity – Tell the truth and do what is right.
• Growth – Seek personal improvement.
• Knowledge – Keep exploring and learning.
• Consistency – Live the message.

• Acceptance – Forgive mistakes.
• Courtesy – Treat everyone with respect.
• Kindness – Respond with kindness.
• Optimism – Find the best in others.

• Freedom – Follow my intentions and plans.
• Mind – Focus on gratitude, optimism, and possibilities.
• Relationships – Stay with those who nurture.
• Security – Set and maintain boundaries.

Business Definitions (An MBA in 30 seconds)

Vision: Your dream for the future.
Your one, main reason for being alive.
Purpose: Why you are striving for your mission.
Strategy: How you will implement your mission.
Intentions: Outcomes that you want.
Process: Actions that support your strategy.
Values: Attributes that you consider important.
Principles: How you apply your values.
Goals: Specific, realistic, measurable milestones.
Plans: Actions taken to realize goals.

My Ethics and Business Policies appear on another page. See: Ethics

Thought Provoking Posts

Instead of Regulations

Conversation with a Song Sparrow

What if Nature Was a Business