02 Aug Business Experts: Birds
This Mourning Dove is a business expert.
Because it follows fundamental business concepts.
In fact, all birds apply these concepts.
First, they work toward achieving a positive Return on Investment (ROI).
That is, they obtain what they need (The Return) by spending less energy (Their Investment) than they use to obtain it.
For example, birds build their nests close to a food source. That way they can maximize the ROI on finding food for their nestlings.
If birds worked with a negative ROI, they would go bankrupt. And in the bird world, there are no bailouts for management failure. They perish.
Second, birds work with a clear mission, which is to make more birds.
So everything they do is directed toward survival so they can fulfill this mission. They are either finding food, maintaining feathers, or resting.
You might conclude that birds excel at time management because everything they do has a purpose.
And third, birds care for their environment.
They do this because their survival depends upon having habitat, food, and other birds.
In fact, birds do more than just protect their environment; they enhance it.
They pollinate, scatter seeds, and create nest sites for other birds.
This creates a sustainable, continuing cycle where everything in Nature works in harmony to perpetuate itself.
And it’s notable that this cycle has supported life on our planet for hundreds of millions of years.
So we know it works.
Now, consider this.
Are the leaders in your business as smart as birds?
Do they obtain a positive ROI while working toward a specific mission?
And do they do this in ethical ways that enhance the environment?
Because these are the marks of a sustainable business with a future.
Find More at:
The American Bird Conservancy’s web site contains extensive information about birds and bird conservation. It also features outstanding photos of rare birds. See: American Bird Conservancy
Here’s an excellent book about bird conservation: Bird Conservation
I recommend adding it to your library of resources.